Posts Tagged Cougar Town

On Tuesday, ABC is hosting a comedy showrunner’s panel for reporters attending the Television Critics Association Winter Press Tour. Conspicuously missing from the list of names on that panel is Bill Lawrence, creator and executive producer of “Cougar Town.” Makes sense, considering that his show also is missing from the midseason line-up.  Paul Lee, president of ABC Entertainment Group, still has not assigned a premiere date to the third season premiere beyond saying it would likely return in March. (He told reporters that he expects to announce a specific date within the next few weeks.)

Meanwhile, Lee did announce dates for the midseason comedy “Don’t Trust the B—- in Apartment 23” (9:30 Wednesday, April 11) and the new Shonda Rhimes drama “Scandal” (10 pm Thursdays, starting April 5) and explained that “Private Practice” is moving to Tuesdays at 10 from April 24 through May 15.

Needless to say, the continued delay of “Cougar Town’s” season premiere is making fans very nervous.

Having navigated the TV industry, and ABC in particular, for most of two decades, Lawrence decided to take matters into his own hands. On Monday night he hosted a cocktail party for TCA members to answer all of their questions about “Cougar Town’s” fate and get news (and spoilers) straight, no chaser, from the man himself.

Lawrence made it clear that his party-crashing party was not meant in any way to snub his employer ABC, saying that if he wanted to be on the showrunners panel he only had to call Lee and ask.

“But, why would I want to do that, and be up there acting like, ‘Hey, I’m so psyched to be here, with a giant question a mark!’? It also puts me in the position of being disrespectful to the ABC execs,” Lawrence said. “So I’m doing this event, and I’m footing the bill.”

We can only imagine what the final total was. A large crowd of critics showed up to drink and chat with Lawrence and the “Cougar Town” cast, including Courteney Cox, Busy Philipps, Ian Gomez, Dan Byrd,  and Christa Miller, all of whom were excited to talk about season three’s developments.  The “Cougar Town” folks believe in their show so much that they’re flying to cities all over the country to host watching parties with fans and stoke excitement for the new season. (Upcoming dates include Seattle, San Francisco and Las Vegas; follow @vdoozer on Twitter for details.)

Asked how he felt about the continued lack of a specific premiere date, Lawrence says he’s not worried. Besides, he understands ABC’s reasoning for keeping mum.

“I expect they had a date for the premiere,” Lawrence says, “but they’re not going to announce it because they expect the show will come on sooner.”

That is a veiled reference to “Cougar” possibly being called upon to replace the low-rated and critically reviled midseason comedy “Work It,” which debuted to soft ratings and is expected to shed even more viewers with the airing of its second episode. Lawrence didn’t refer to “Work It” by name — that’s not his style — but he knows where the next gap is likely to show up.

Besides, the real battle isn’t getting the show back on. That’s going to happen, and Lee confirmed it. At this point, the question is whether “Cougar Town” will be picked up for a fourth season.  Hence, the Cul-de-Sac crew’s viewing party tour.

Lawrence feels the difference between the show being picked up for another season and, well, a fate we’d rather not mention, is not insurmountable. “When I did ‘Spin City,’ the difference between being on and not, in the demo, was 4 or 5 million people. Now the difference is about 600,000,” he explained. “For us, it’s about turning the old core audience back on to the show by giving them good content.”

The cast and crew considers these events to be part of an unspoken contract with fans. In exchange for buying them free drinks, handing out “Cougar Town” swag and showing them a few episodes from the new season, they’re asking fans to 1.) watch it on the air when it returns; 2.) remind other fans that its coming back and urge them to watch it; and 3.) persuade five to ten new people to give it a shot as well.

He would not be paying for these grassroots promotions if he didn’t think it could work. And he truly believes it makes good business sense for ABC to pick up another season of “Cougar Town,” even though the network reduced this season’s order from the full 22 episode commitment to 15. In a word, syndication.  Lawrence frequently pointed to the fact that ABC owns the show, and stands to make more money if they make enough episodes to syndicate it.

“The bar is not very high on what number we have to do to be back,” Lawrence said. “I’d be truly bummed out and shocked if we didn’t make it.”

Lawrence also revealed details about what’s in store for the Cul-de-Sac crew in the upcoming season, so if you don’t want to know any specifics, stop reading now.

Last chance: SPOILERS AHEAD.

“Once we knew we were going to be a midseason show, which was early on, we shifted gears really quickly and made the first episode essentially like a third year pilot so that new people weren’t excluded,” Lawrence explained.  “It’s a big spoiler to tell you what happens in it, but it certainly eliminates all elements of any cougars. This is one show called ‘Cougar Town’ without any cougars in it.”

He followed this up by revealing specifics as to what happens:

– Jules (Cox) and Grayson (Josh Hopkins) are headed for the altar.

– Travis (Byrd) is going to spend a significant amount of time with a helmet on his head. Lawrence says that’s payback for Byrd refusing to cut his hair last season.

–Laurie (Philipps) is attempting to behave more like an adult, and is opening a bakery that specializes in whimsical cakes. It will be called Krazy Kakes by Keller. Note the unfortunate acronym.

–Andy (Gomez) is running for political office.

–Lastly, the romantic tension between Laurie and Travis will be resolved this season.

Bottom line?  Watch “Cougar Town” already, and keep a very funny comedy alive.