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In the natural world, small creatures generally get out of the way when packs of big animals come charging through.

So it is with The (wee) CW, which has opted to kick off the majority of its 2012-2013 season in October, as opposed to its past practice of yelling “forward, march!” in September. With NBC hoping that its inflated tune-in for the Summer Olympics will yield higher ratings for new shows, and Fox planting its flag with a few pre-Emmys telecast premieres — the week following the Emmys marks the traditional start of the fall season — it’s not surprising that The CW is opting to sit out the September wave until the jungle has quieted down a bit.

America’s Next Top Model” is the exception to this plan; its “College Edition” will premiere on August 24.

What follows is The CW’s fall 2012 premiere schedule, taken from the network’s press release.

Tuesday, October 2

8:00-9:00 PM                Hart of Dixie (Season Premiere)

Wednesday, October 3

9:00-10:00 PM              Supernatural (Season Premiere)

Monday, October 8

8:00-9:00 PM                90210 (Season Premiere)

9:00-10:00 PM              Gossip Girl (Season Premiere)

Wednesday, October 10

8:00-9:00 PM                Arrow (Series Premiere)

9:00-10:00 PM              Supernatural

 

Thursday, October 11

8:00-9:00 PM                The Vampire Diaries (Season Premiere)

9:00-10:00 PM              Beauty and the Beast (Series Premiere)

 

Tuesday, October 16

8:00-9:00 PM                Hart of Dixie

9:00-10:00 PM             Emily Owens, M.D. (Series Premiere)

 

Friday, October 19

8:00-9:00 PM                America’s Next Top Model: College Edition

9:00-10:00 PM              Nikita (Season Premiere)

 

In case you haven’t noticed, the entertainment industry is rarely above engaging in petty behavior.  Quite the contrary. Without it, three-quarters of the internet would be a vast wasteland, Charlie Sheen would be unemployed and raving about tiger blood in a motel closet, and computer owners would be hurled back into an era where people got their online kicks from multi-user dungeons.

But while mud-slinging between celebrities is meat and potatoes for countless entertainment sites and Twitter, it’s a rarer thing for TV networks take any cheap shots at one another (that is, ones unrelated to ratings debacles and executive scandals) outside of courtrooms and press conferences and into the public. That’s precisely what happened today when CBS published a parody release about its intent to broadcast a fake show, “Dancing on the Stars,” on its official press site.

The faux announcement openly mocks ABC and its legal argument that its recently debuted series “The Glass House,” which looks a lot like CBS’s long-running summertime reality show “Big Brother” (returning on July 12)  is not the blatant rip-off that CBS alleges it is.

“CBS ANNOUNCES DEVELOPMENT OF ‘DANCING ON THE STARS,’ AN EXCITING AND COMPLETELY ORIGINAL REALITY PROGRAM THAT OWES ITS CONCEPT AND EXECUTION TO NOBODY AT ALL,” crows the release’s headline, to the delight of critics and reporters who immediately took to Twitter to point out its existence, adding in so many highly imaginative words, “Oh no they di-int!”

The release goes on to describe CBS’s  “dazzling new show” as follows :  “DANCING ON THE STARS will be broadcast live from the Hollywood Forever Cemetery, and will feature moderately famous and sort of well-known people you almost recognize competing for big prizes by dancing on the graves of some of Hollywood’s most iconic and well-beloved stars of stage and screen.”

“‘Given the current creative and legal environment in the reality programming business, we’re sure nobody will have any problem with this title or our upcoming half-hour comedy for primetime, POSTMODERN FAMILY,’” says a quote attributed to a CBS spokesperson.

Television networks have been cloning their rivals’ successful series  — not to mention their own hits (hello, “NCIS” and “CSI” franchises, this means you) — since the birth of the medium. However, CBS claims that their beef has legal merit because as part of  the production of “Glass House”, ABC is using proprietary information from “Big Brother,” ostensibly gleaned from the number of  “Glass House” employees that used to work on CBS’s show. CBS’s request for a restraining order against the program was denied by a U.S. District Judge last week, although as of this writing a ruling in the case has yet to be rendered.

Really, though, the average viewer is probably paying about as much attention to this legal battle as they are to “Glass House,” which attracted a piddly 4.2 million viewers for its Monday debut and reportedly lost 700,000 viewers between its first half hour and its second.

Once again, NBC is using the Olympics to bring as many eyes as possible to a few of its new series — specifically, freshman comedies “Go On” and “Animal Practice.””Go On,” the latest Matthew Perry half-hour, premieres August 8 and will air commercial-free following Olympics coverage in primetime. “Animal Practice” also previews without commercials on August 12, following the Closing Ceremonies of the Summer Olympics.

Meanwhile, “Grimm” fans will be able to catch an early look at the season premiere on at 10pm on Monday, August 13, following the premiere of late summer reality show filler “Stars Earn Stripes.” The highly-anticipated drama “Revolution” debuts at 10pm on September 17, while Dick Wolf‘s new drama “Chicago Fire” joins the schedule at 10pm on October 10.

But, in a twist that’s bound to upset “Community” fans, the further adventures of the Greendale 7 won’t kick off again until October 19 at 8:30, likely due to behind-the-scenes upheaval that includes the ouster of the show’s creator and executive producer Dan Harmon.

Read on for NBC’s Fall 2012 primetime schedule, taken from a network press release. New shows are in bold.

Wednesday, August 8
Go On” (sneak peek following Olympic Games coverage)

Sunday, August 12
Animal Practice” (sneak peek following Olympic Games Closing Ceremonies)

Monday, August 13
8-10 p.m. “Stars Earn Stripes” (two-hour premiere)
10-11 p.m. “Grimm”

Wednesday, September 5
7:30-8:30 p.m. “NFL Kickoff Special 2012” (regular season)
8:30-11 p.m. “Sunday Night Football” (regular season)

Sunday, September 9
7-8:15 p.m. “Football Night in America” (regular day and time)
8:15-11 p.m. “Sunday Night Football” (regular day and time)

Monday, September 10
8-10 p.m. “The Voice”

Tuesday, September 11
9-9:30 p.m. “Go On” (time period premiere)
9:30-10 p.m. “The New Normal
10-11 p.m. “Parenthood”

Wednesday, September 12
10-10:30 p.m. “Guys With Kids” (sneak peek after penultimate “America’s Got Talent”)

Friday, September 14
9-10pm – “Grimm” (time period premiere)

Monday, September 17
10-11 p.m. “Revolution

Thursday, September 20
8:30-9 p.m. “Up All Night”
9-9:30 p.m. “The Office”
9:30-10 p.m. “Parks and Recreation”

Wednesday, September 26
8-8:30 p.m. “Animal Practice” (time period premiere)
8:30-9 p.m. “Guys With Kids” (time period premiere)
9-11 p.m. “Law & Order: Special Victims Unit” (two-hour premiere)

Thursday, October 4
8-8:30 p.m. “30 Rock”

Wednesday, October 10
10-11 p.m. “Chicago Fire

Friday, October 19
8-8:30 p.m. “Whitney”
8:30-9 p.m. “Community”

Each summer more than 220 TV reporters, editors, and critics gather for two weeks in Southern California for the Television Critics Association‘s Summer Press Tour, where they find out everything there is to know about the upcoming television season. The days are long. The network executives engage in a veritable Olympics of hyperbolic statements and flat out lies, and the talent? Most of them are ecstatic to simply be part of the whole show. The rest avoid the press like the plague.

The highlight, however, is the extra-fancy TCA Awards, where everybody dresses to the nines and critics reward their favorite shows. And often the best part of that event is the host’s monologue. The list of past TCA Awards hosts includes Conan O’Brien, Drew Carey, Craig Ferguson, Wanda Sykes, The Smothers Brothers, Nick Offerman, Dax Shepard and Bob Newhart. As of today, “Breaking Bad” star Bryan Cranston — who is quite the funny man, lest we forget –  joins their number.

Read on for the official announcement, taken from the organization’s press release.

“Three-time Emmy Award-winning actor Bryan Cranston (“Breaking Bad”) will host the 28th Annual Television Critics Association (“TCA”) Awards on Saturday, July 28, 2012 at the Beverly Hilton Hotel, announced Candace Havens, TCA President.”

“As host of the TCA Awards, Cranston will open the invitation-only show with a monologue, then segue into the awards presentation that recognizes the best television programming of the 2011-2012 season. The TCA Awards honors both actors and producers in a variety of categories including news and information, youth, drama, reality and comedy achievements.”

“Cranston, critically acclaimed for his role as Walter White in the AMC series “Breaking Bad,” is also a TCA Award nominee in the Individual Achievement in Drama category; an honor he won in 2009 for his work on the same AMC series. Joining Cranston are Claire Danes (Showtime’s “Homeland”), Peter Dinklage (HBO’s “Game of Thrones”), Jon Hamm (AMC’s “Mad Men”) and Jessica Lange (FX’s “American Horror Story”) as nominees in this category.”

“Bryan is the perfect host for the TCA’s annual awards show,” said Havens. “As professional television journalists we’ve recognized his performances through the years as both a comedic and dramatic star. In fact, we honored his work in 2009 with a TCA Award for his role on ‘Breaking Bad.’ But, as TV fans we’ve laughed along with some of his hilarious characters like Hal in ‘Malcolm in the Middle’ and Dr. Tim Whatley on ‘Seinfeld.’ We’re all thrilled that he will headline our awards this year.”