Unless watching pilots, or making them, is part of your job description, odds are you have not seen the first episode of “Boss.” That fact has not stopped Starz from greenlighting season two.
Although Kelsey Grammer‘s drama does not officially premiere for three more weeks, the premium cable channel that is not Showtime or HBO has signed on for a 10-episode second season of the show.
Risky? Of course. Unwise? Not necessarily. Here are the reasons that this could be either the best decision Starz execs could make or, shall we say, an interesting lesson waiting to learned. Notice we did not call it the worst thing the channel could have done, because it isn’t. Let us explain.
Why an early renewal is a good thing: The Powers That Be at Starz could not give clearer vote of confidence in a series than telling the world it wants more before it even premieres. After all, they’ve seen the entire first season of “Boss,” which follows a fictional Chicago mayor who secures his political power through corrupt deals and backstabbing. That could buy a certain amount of patience with viewers regardless of what reviewers say about the premiere. Most cranky critics will only have viewed the first few episodes before they weigh in on it, and what do they know? Starz executives liked what they saw enough to secure season two. So there.
As a cable property in the midst of an aggressive growth spurt, Starz will probably never be in a better position to demonstrate such enthusiasm than it is now. Like Showtime was doing in the early aughts, Starz is building a stable of original content that is good enough to give people a reason to cough up additional bucks for a subscription. Yes, “Spartacus” is a success for the channel, but if Starz really wants viewers to take it seriously, it’s going to need a high profile show that doesn’t feature digitally-rendered geysers of blood and green screen-enhanced violence, one that will gain it wide critical notice and possibly even a few award nominations. (Current Starz president and chief executive Chris Albrecht, the man who made HBO synonymous with the finest content the medium has to offer, knows this.)
Enter Kelsey Grammer. “Boss” is his biggest opportunity yet to establish himself outside of the sitcom realm as a Great and Serious Actor. Grammer also earned a Tony nomination for his Broadway debut in 2010 and, one presumes, makes a nice living off of his production company Gramnet, which produced “Medium” and now, this meaty drama. All of which is to say, Grammer does not necessarily need this job. Better to lock him in early than give him a reason to ditch if audiences take a while to show up for “Boss.”
Why early renewal is a risk: A show can be a hit with critics and still colossally bomb with audiences. One example that comes to mind is Showtime’s “Huff.“ In the summer of 2004, after seeing its pilot, critics granted so many early raves to “Huff” that the premium channel’s president at the time, Robert Greenblatt (the man currently in charge of righting NBC’s sinking ship), picked it up for a second season months before the first premiered. The reviews were strong. The cast, wonderful. Yet in November 2004, “Huff’s” series premiere attracted only about 456,000 viewers. The numbers did not get better, but fortunately for the actors, producers and crew – if not Showtime – “Huff” was locked in for a second season. That second go-round did not improve its fortunes, and the show crawled to cancellation with barely enough steam to peep goodbye.
It also bears mentioning that as the 2011-2012 season is getting underway, sitcoms seem to be faring far better with audiences than new dramas. Even the second season premiere of the widely-acclaimed HBO series “Boardwalk Empire” was down some 40 percent in the ratings from its series debut a year ago.
Of course, the television landscape today is far different than it was seven years ago. Between downloads and various instant-viewing services that offer sampling opportunities galore, “Boss” has many more ways of building an audience over its first season. If viewers do not gravitate toward the drama during its initial run, then well-placed repeats, a swift DVD release and positive word of mouth could bring the show more viewers in season two.
Either way, this early renewal makes us very curious to see what happens over the course of “Boss’s” first term.
“Boss” makes its series debut at 10pm Friday, October 21, on cable’s Starz.










Fox’s “New Girl” Gets a Full Season
September 28th, 2011 | Posted by Melanie McFarland in Commentary | Fall TV | Talking TV | The Pick-Up Game | TV News - (3 Comments)Fox has officially granted a full season to Zooey Deschanel‘s comedy “New Girl,” making it the first pick-up of the 2011-2012 freshman class.
The network ordered 11 additional episodes of “New Girl”. That means Jess and her new roommates will be entertaining viewers for 24 half-hours as opposed to the usual 22 episode season.
Considering the robust ratings and positive morning-after reviews for “New Girl’s” second episode, a full season order for the show – the second-place recommendation on our list of Ten Shows to Watch – was inevitable.
“New Girl’s” premiere became Fox’s strongest comedy bow in a decade. More than 10 million viewers tuned in for it, making it that night’s highest-rated program in the network’s target demo of adults 18-49. The second episode retained about 92 percent of the premiere’s viewership.
Early sampling of the series premiere via Hulu, iTunes, and Deschanel’s blog as well as live viewing parties in select markets, seems to have worked to “New Girl’s” benefit. Expect more networks to employ similar strategies as new series premiere in midseason.
Dorky Jess is the most popular girl on TV, so look for the high-profile guest star announcements to start racking up. Natasha Lyonne guest stars in next week’s “New Girl,” and Lake Bell has a significant role in an upcoming episode. Fox previously announced that Justin Long will be playing a love interest (or as Schmidt would say, a “nice rebound”) for Jess. That sounds nice.
Fox, justin long, lake bell, new girl, zooey deschanel